What is serach engine optimization (SEO)?
SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.
How Google Meta Tags Impact SEO:
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.
Know Your Meta Tags:
There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).
The five types we’ll discuss here are:
Meta Keywords – A series of keywords you deem relevant to the page in question.
Meta Title Tag – This is the text you’ll see at the top of your browser. Search engines view this text as the “title” of your page.
Meta Description – A brief description of the page.
Meta Robots – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.
Meta Image – A URL to a unique image representing the content of the page.
In Twirll Platform you can perform SEO activities for following things: